Commercial · 2025

LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production

Frames

LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production
LANEW Cubic Matrix Tech Foot-Measurement Casual Sneaker — Commercial Production

A commercial for LANEW's Cubic Matrix Tech Foot-Measurement Casual Sneaker. Blending live-action park running with in-store foot measurement scenes, the film uses 3D cutaways to deconstruct the sole's independent pressure-relief elastic matrix. Visualizing foot pressure distribution, it illustrates the shock-absorption and pressure-dispersal principles, highlighting the product's comfort technology and professional service.

Credits

  • Director| 李欣庭
  • Cinematography| 阿馬
  • 3D Animation & VFX| Log Chiang
  • Editing & Color Grading| Log Chiang
  • Producer| Log Chiang
  • Assistant| 郭33

Client

  • Client — LANEW

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